Social Media & Marketing

Social Media & Marketing class focuses on teaching students how to effectively use digital platforms to promote products, services, or personal brands. The class usually covers topics like:

• Social Media Platforms: Understanding Facebook, Instagram, TikTok, LinkedIn, Twitter, and others, including their audiences and best practices.
  
  

• Content Creation: Learning to create engaging posts, images, videos, and stories that attract and retain followers.
  
  

• Marketing Strategies: Developing campaigns that use social media to build brand awareness, drive traffic, or increase sales.
  
  

• Analytics & Metrics: Measuring the success of campaigns using tools that track engagement, reach, conversions, and ROI.
  
  

• Advertising: Exploring paid social media ads, targeting, and optimization for maximum impact.
  
  

• Trends & Ethics: Staying up-to-date with social media trends, algorithm changes, and understanding ethical marketing practices.
  
  

By the end of the class, students are usually able to plan, execute, and analyze social media marketing campaigns for businesses or personal projects.